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TV series, in collaboration with the Italian Consulate in Detroit, aimed at supporting the internationalisation, entrepreneurial growth, image and reputation of Italian start-ups in the US market. The series, available on Mediaset Infinity, stems from the call of the RetImpresa ROCK competition to select the best Italian start-ups in the sustainable mobility sector.
The initiative developed between Rome and Detroit, involving three start-ups chosen by a jury of business and communication experts on the basis of criteria that valued both the innovative potential and the companies' ability to present a communication project suitable for the American market. The three selected start-ups flew to the USA, where, thanks to the support of the diplomatic network, they had the opportunity to meet with investors and economic operators in the area, activating contacts and relationships useful to their business. All this was interspersed with moments of entertainment and challenges to overcome.
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Genesis Projects
