This is the Department in charge of enhancing the Brand in all its forms and it helps define Confindustria's communication strategies, aligning them with the organization's values and identity.

It monitors and manages Confindustria's identity within and outside the representation system, overseeing its presence and positioning on social channels and national and international media.

The department develops partnership and sponsorship agreements with stakeholders from the business community and institutions, promoting the participation of new companies in the system and fostering the loyalty of existing member companies through collaborative marketing actions with the System's Associations.

It also devises, organizes and coordinates the protocols of its own events, as well as overseeing participation in third-party events.

Furthermore, the department coordinates the activities of the Sports and Major Events Technical Group, aiming to transform major events into opportunities for business and regional development.