Discover the Opportunities of the 2026 Olympic and Paralympic Winter Games

The Great Events are an engine of growth and innovation, an international showcase that enhances the creative spirit of our companies. Together with the Milan Cortina 2026 Foundation, we are promoting partnership and sponsorship opportunities related to the Olympic and Paralympic Winter Games, an event that will involve the entire country.

The Games, the most connected games ever, will reach a global audience of 3 billion people and 670 million online users. They represent a unique opportunity for companies to uphold the values of sport, sustainability and inclusion, while gaining unprecedented visibility.

For the first time, the Games will be held in two cities, Milan and Cortina, involving the regions of Lombardy and Veneto and the autonomous provinces of Trento and Bolzano, covering an area of 22,000 km².

Companies interested in exploring partnership and licensing opportunities can register on our website to access the Milan Cortina 2026 Foundation's confidential promotional materials.