CULTURE: CONFINDUSTRIA, LA SAPIENZA UNIVERSITY, LIUC UNIVERSITY AND UNINDUSTRIA AWARD PRIZES TO THE STUDENTS WHO TOOK PART IN THE AUDIOVISUAL COMPETITION "FROM THE COMPANY TO THE SCREEN. SHORT-FORM VIDEO STORIES".

The award to 'A Red Jacket' of the Unicredit Group 3

Rome, 4 December 2023 - A journey into corporate culture through the language of industrial films and audiovisual storytelling. It is the project 'From Enterprise to Screen. Video stories and short-form stories'.designed by Confindustria with its Historical Archive - Library, by the Department of Communication and Social Research of theUniversity of Rome La Sapienza with the literature and business culture library BiblHuB, from the Liuc with the Archives of Industrial Cinema and Business Communication and by Unindustria, participating with the Film Impresa Award. Today in Rome, at the Congress Centre of La Sapienza University, was held the award ceremony, which also hosted the panel discussion 'Interdisciplinary Dialogues on Enterprise', with representatives from the worlds of universities, business and communication.
 
The 2023 edition of the competition, which took place as part of a Masterclass dedicated to young university students on the Master's degree course in Organisation and Marketing for Business Communication, aimed to bring the world of business associations closer to that of universities and the communication sector. The decision to include the ceremony in the national events calendar of the 22nd Confindustria Business Culture Week. An event now in its 22nd edition, celebrates and disseminates the values of the Italian entrepreneurial heritage.
 
And precisely on the story of the company told by the short film and its ability to convey its values, the jury of honour, chaired by the director Luca Lucini, and composed of Raffaele Langella, Giampaolo Letta, Alberto Marinelli, Federico Visconti, Bianca Imbembo and Mario Sesti, awarded the first prize to 'Una Giacca Rossa' by UniCredit Group 3. The motivation expressed by the jurors was as follows: "With the nonchalance of a shrewd storyteller, he identifies an unprecedented point of view through which to highlight, emphasise and, above all, communicate, business aims and peculiarities with precision and economy of means'.
 
The award ceremony was attended by the companies that participated in the project - Almaviva, Edison-Fondazione Eos, Ferrovie dello Stato Italiane, Umana, UniCredit - and communication and audiovisual experts such as D-Hub Studios, Spencer & Lewis, Onstream Studio, Bendo, that accompanied the students' design and production process. This was an important opportunity for the students who, in this way, had the opportunity to deepen their understanding of all the stages of making a short designed for social platforms, from design to implementation to promotion.
 
An internship at one of the partner companies of the Masterclass is the prize awarded to each member of the group that took the top step of the podium.
In addition, the winning video enters by right among those competing for the popular jury vote of the 2024 edition of the Premio Film Impresa, the Unindustria event dedicated to industrial films, chaired by Giampaolo Letta and with the artistic direction of film critic Mario Sesti. Its first edition took place this year and bears the signature of the many Italian companies that, through videos and documentaries, have contributed to the promotion of the tools of the art of cinema and the values of corporate culture.