300 YOUNG PEOPLE IN CONFINDUSTRIA TO TALK ABOUT ENTERPRISE CULTURE

Historical Archive-Library portal presented, 114 years of industrial history

Rome, 6 November 2024 - Connections between culture and business ethics, corporate identity in support of social commitment and its impact on the community, and strategic challenges and opportunities for sustainable organisations that want to look after their reputation. These were the themes of the first International Conference 'Corporate Heritage Communication & Social Impact' held today in Rome at the Confindustria headquarters and attended by over 300 participants, more than 20 academic institutes, both national and international, and 40 speakers. The aim was to promote international cooperation between researchers and stimulate a mutual exchange of knowledge and experiments between the corporate world and the academic world.

In this context, historical archives and corporate museums represent a tangible and intangible cultural heritage that can become strategic for communicating organisational values and behaviour, strengthening corporate identity and sustainability, with positive effects on the organisations themselves, their stakeholders, the territory and society.

 
The initiative, promoted by the Historical Archive-Library of Confindustria, La Sapienza University with the Department of Communication and Social Research and the University of Castilla-La Mancha (UCLM) with the Faculty of Communication and realised also thanks to the institutional support of Museimpresa, the Italian Association for Industrial Archaeological Heritage (AIPAI), the Italian Association of Sociology, LID Editorial, and Premio Film Impresa, is part of the XXIII Week of Enterprise Culture starting on 14 November.
 
The event was also an opportunity to present a preview of the Historical Archive-Library Portal to an international audience - accessible at http://archiviostorico.confindustria.it/ - which brings together the Confederation's cultural heritage produced in over 114 years of presence alongside businesses. With documents, photos and films, the roots and development of Italian industry, the meaning of being an entrepreneur, and the impact of companies on the community and civil society are recounted.