There are 14 'stories and voices of enterprise' in the Confindustria story "The Soul of the Enterprise. A journey through the Italy that produces through the eyes and voice of those who today lead a company with responsibility and passion. The commonplace frames the company and the figure of the entrepreneur as exclusively economic actors, whereas they are first and foremost promoters of a deep-rooted social and civil responsibility. In fact, the concept of 'doing business and doing it well' brings with it a heritage of common values that characterise Italian industry and enable it to contribute to the sustainable development of our country.

"On this path,' he commented Carlo Bonomi, President Confindustria - emerges the passion of men and women and their vocation to do business, always and in any case, despite prejudices, obstacles and external constraints. For the good of the company, its community and the territory in which they operate".

The preview of the story 'L'Anima dell'Impresa' (The Soul of Enterprise), directed by Riccardo Festinese, was held on 21 November in Milan at the Auditorium of the Museo delle Culture (Mudec), and was attended by Carlo Bonomi, President of Confindustria, Antonio Calabrò, President of Museimpresa, Mirja Cartia d'Asero, Managing Director of Il Sole 24 ORE, and Katia Da Ros, Vice-President of Confindustria Sustainability, Environment and Culture. And, in connection from their company headquarters, entrepreneurs Enrico Loccioni (Loccioni) and siblings Mariluce, Pietro and Marta Geremia (San Marco Group Spa) spoke.

The initiative, organised by Confindustria, Il Sole 24 ORE and Museimpresa, was the concluding moment of the 21st Corporate Culture Week, the series of events focusing on enterprise and its identity, values, work and people.

Watch the Video at this link: https://bit.ly/3XhEcSt