The 'Capital of Business Culture' is a Confindustria initiative, launched in 2019, dedicated to the associations of the system and to businesses, to support and develop awareness of the social and identity value, as well as the economic value, of the culture of doing business, and to foster an unconventional vision of the business world. The aim is to involve the association system in the promotion and enhancement of local economies, inside and outside the confederal system, while strengthening the territorial network and public-private partnerships also in the cultural field. The Capital represents a great opportunity for growth, for new projects, a showcase of our know-how, which can give a significant impulse to the development of synergies between companies, communities and territories.

With the project 'Radicati nel futuro' (Rooted in the future), it is Naples that has won the award of 'Capital of Enterprise Culture 2025'. Present in Turin, at the Officine Grandi Riparazioni, for the handover, was a delegation from Unione Industriali Napoli, comprising: Francesco Benucci, UIN General Director; Gabriele Fasano, UIN Vice President; Guido Bourelly, UIN Small Industry Group President and UIN Vice President; Antonio Amato, UIN Young Entrepreneurs Group President and UIN Vice President.

The President of Confindustria, Emanuele Orsiniin a video message emphasised that "the Capital of Enterprise Culture is in its own right among the most identifiable events of our System. It is a concrete opportunity to show everyone that we know how to make and spread culture as part of the enterprise. In fact, the sector in Italy has an overall value of around 90 billion GDP. This initiative is a laboratory, a continuous process of ideas in which every single initiative contributes to growing the bond and synergy between business, community and territory: all considerations that have been grasped and well interpreted by Torino Capitale 2024'.

Great satisfaction with this designation by the President of Unione Industriali Napoli, Costanzo Jannotti Pecci: "Naples, with its metropolitan area, is a hub of production excellence and supply chains of international standing. It also has a strong identity, consolidated in many Made in Italy sectors, with a background of business culture rooted in the past. But Naples is also at the centre of international attention, a place of choice for narratives from different perspectives, an increasingly frequent destination for tourists from every continent, the muse of a very large number of cultural productions, local, Italian and international. The designation of Naples Capital of Enterprise Culture 2025, obtained on the basis of a detailed programme proposed by the Naples Industrial Union, rewards this productive and cultural vocation of the city, which next year will celebrate the 2500th anniversary of the foundation of Neapolis'.

The capital of Campania is picking up the baton from Turin, which in 2024 animated the city by staging a schedule of 130 events with 75,000 participants, including 40,000 visitors to the 'Torino al futuro' exhibition, and over 650 speakers. Among the legacies of the award is the close link established with the territory's main cultural institutions, many of which decided to join the Turin Confindustria association on this occasion.

"The occasion of the handover to the Capital of Enterprise Culture that will take over Turin in 2025, - said Marco Gay, president of Unione Industriali Torino, stimulates reflection on what this recognition means to us. What culture and entrepreneurship have in common is creativity, the generating impulse behind both the artistic gesture and doing business, the expression in both cases of that precious and irreplaceable resource called talent. Culture is enterprise and enterprise is culture. This is the inspiring principle that has guided us in defining the activities that have taken place over the course of the year to celebrate the title awarded to us for 2024 together with the main players in the area and the companies that have supported the project. A programme, not by chance entitled 'Space to the Future', with which we did not want to understand corporate culture as a mere narration of an albeit glorious past, but rather as a vision of the future, proposing to involve and stimulate the entire community on these issues, but to do so especially towards the youngest. Because it is on them that we have a duty to invest, to generate development and give a new economic and social impetus to our country through the lever of innovation and creativity,' Gay said.