Confindustria strengthens the dialogue with the world of digital information and starts a collaboration with some of Italy's leading New Media, with the aim of renewing the story of business and entrepreneurship in the country, especially towards the new generations.

The initiative, signed in Rome by the president of Confindustria Emanuele Orsini together with representatives of the main New Media realities, stems from the sharing of certain key values such as economic growth, competitiveness and the centrality of business, which is also recognised as a fundamental social infrastructure for the country's development.

The project aims to build a new communication ecosystem able to tell the story of Italian industry, but also its supply chains and the protagonists of the real economy in a more effective way, using languages and formats suited to the digital environment.

The new media protagonists of digital economic information

Some of the most active players in digital information and online economic dissemination are participating in the collaboration. Media that have joined include: Factanza Media, Future Proof Society, Il Punto Economico, Ingegneria Italia, Starting Finance, The Gap, Visione Imprenditoriale, Torcha, Pillole d'economia, CNC Media, Eccellenza Italiana, Worldy, Skuola.net and Chora-Will Media.

These are publishing platforms capable of speaking especially to young people through innovative languages, accessible content and digital formats that make complex topics such as the economy, the environment, investment, human capital, internationalisation and innovation understandable. The agreement also remains open to new members, with the aim of further expanding the network.

Telling Italian industry beyond stereotypes

The project, in addition, yes insert at work brought forward from Giovanna Recovered, Special Adviser of president by Confindustria for the culture enterprise, committed in development by initiatives dedicated at dissemination of culture entrepreneurial e at dialogue with the new generations.

The objective è put at light also aspects less visible but decisive for I development of Country, from training of skills at strengthening of dies productive, without leave out the construction by reports professional which generate growth in the singles territories.

A permanent workshop for corporate culture

The collaboration will create a stable space for confrontation e experimentation between Confindustria and the world of New Media, with scheduled activities dedicated to the stories of Italian companies and their protagonists, the role of territories and supply chains in economic development, technological and digital innovation processes, and studies and analyses on the main current economic and industrial issues.

Confindustria will make available to member media content, data and opportunities for discussion with companies, encouraging the emergence of new editorial formats dedicated to the economy and business culture.

The New Media, for their part, will help animate a permanent laboratory for dissemination and experimentation, with the aim of strengthening the entrepreneurial culture and stimulating the interest of new generations in the world of industry.