Next 3 March, at 10 a.m., at the Prato Textile Museum, will be presented “Exporting the Dolce Vita - Beautiful and Well Made: the Potential of Made in Italy on the International Scene”.”, report of the Confindustria Centro Studi dedicated to the analysis of growth opportunities for quality Italian products on foreign markets.

The study explores the strategic role of the so-called “Beautiful and Well Made” sectors, a distinctive expression of Italian manufacturing, as a lever of international competitiveness, enhancing the production identity, quality, design and industrial culture that characterise the Made in Italy in the world.

The meeting is an opportunity to discuss Italian export trends, the prospects for positioning in global markets and strategies to strengthen the presence of Italian companies in markets where quality, design and production identity represent the main competitive factor.