Entries for the Capital of Enterprise Culture 2026 are now open. The initiative was launched in 2019 by the Confindustria Technical Group for Culture and is reserved for the Associations of the Confindustria System who will have until 8 September 2025 to submit their applications. To apply, the associations (individually or in groups) will have to submit a dossier including a description of the urban district, an indication of the project partners and a programme of initiatives with timelines.

As in previous editions, the Capital of Business Culture should be the place where business and its culture are promoted through moments of meeting and discussion open to exponents and topics in line with the evolution of the national and international debate.

The protagonists are enterprises, territories and communities. The aim is to stimulate association planning and bring out the strength, both economic and social, of the encounter between culture, enterprise and territory. This is a way to tell the story of our enterprises, through initiatives and events that take place for a good part of the year, and also to give visibility to the transformation processes that affect the way of doing business today. It is also an effective way to strengthen the territorial network, dialogue with institutions, and to put young people at the centre with initiatives dedicated to training and the growth of the relationship with business.

The 'Capital of Business Culture' has established itself in recent years as one of the leading actions for the innovative promotion of business culture. Starting from Genoa in 2019, it has so far stopped in Alba, Venice-Padua-Treviso-Rovigo, Pavia, and Turin. This year it is Naples' turn.

The proclamation of the 2026 Capital will take place in a dedicated ceremony between the end of September and the beginning of October. From October to the beginning of the new year, the Associations will have more time than in previous editions to consolidate economic and project partnerships, a crucial element in the realisation of a successful programme.

For this edition, a video was made that collects the testimonies of the award-winning associations from 2019, offering useful insights into the essence and spirit of the project.